Dev Das
Head of SMB and StartUp Marketing, Google
Marketing I Strategy I GrowthI Product
@Google : Ex - Adobe I SAP I LinkedIn I IBM I Ogilvy
Self Serve
Lead Growth Marketing encompassing paid acquisition, prodcut led growth, afffliates and partnerships across JAPAC
Results:
Delivered + 30% Revenue Growth (LTV) YoY, consistently for 3 years
Start-ups
Head of StartUp Marketing, onboarding startup cohorts to build on Google Cloud and scale Google for StartUp's incubator
Results:
Increased pipeline for committed by 217% YoY. Increased Startup applications by 150%
Mid market
Drive product adoption for digital natives and Upper MidMarket across AI, Cloud, Security and Digital Transformation
Results:
Increased Pipeline by 230% in 3 years with revenue growing by 65%
demand COE
Lead a Demand COE managing SDR, Inbound, marketing automation, performance marketing and BI for JAPAC
Results:
4x coverage contributing 65% to sales new business revenue, across direct and partner marketing
RESUME
2021-PRESENT
2014-2017
HEAD OF SMB & START-UP MARKETING , JAPAC
+ Lead Self Serve and Scaled Acquisition for Google Workspace, Google Cloud Platform and Google AI across Small Business and Mid Market segments
+ Lead StartUp Marketing at Google For StartUps aimed at acquiring and graduating new Startups from the Google Accelerator
+ Lead the Regional Demand Centre COE for Mid-Market Demand (GCP and GWS) across Inside Sales, Performance Marketing, Paid Media, Web, Marketing Automation and Business Analytics
ADOBE
DIRECTOR, GROWTH AND DEMAND GENERATION, JAPAC
+ Led Adobe's Regional Demand COE for JAPAC across Enterprise, MidMarket and Self Serve
+ Led Paid Media, Performance Marketing, Marketing Automation, Demand Generation, Web, Marketing Analytics and Growth Marketing functions
+ Led end-to-end centralised campaign execution across 19 markets along with localisation
2017 - 2019
SAP
DIRECTOR, DIGITAL MARKETING AND DEMAND GENERATION
+ Led Digital Strategy and Demand Generation for SAP in the Mid Market and Corporate Segment
+ Led Go to Market plans for SAP's HR and Business Productivity portfolio
+ Launched and Implemented Marketo integrated with Ad Tech for SAP In JAPAC
2014-2017
HEAD OF DIGITAL MARKETING & GROWTH, APAC
+ Led LinkedIn's Talent and Enterprise Brand solutions across Self Serve / SMB and Enterprise across APAC markets
+ Led Performance Marketing, Paid Media, Growth Marketing, Marketing Automation and overall Demand strategy
+ Drove both consumer app installs and B2B sales demand
2009-2012
2012 - 2014
IBM
PRODUCT OWNER AND HEAD OF DIGITAL
+ Was the global product owner for digital scaled acquisition supporting 60 countries focused on email marketing, web, digital/social media execution and marketing analytics
+ Led IBM India's digital marketing strategy and execution
+ Consulting expert on marketing automation led digital transformation
OGILVY
MANAGING PARTNER, SOCIAL@OGILVY
+ Set up Ogilvy's Social Media Business Practise as a vertical from $0 to $3M ARR in 2 years
+ Expanded the practise across 5 cities with their own leaders
+ Consulted clients on digital strategy, social media and PR
SKILLS
MARKETING
95%
STRATEGY AND OPS
90%
GROWTH
90%
DEMAND GEN
95%
MARKETO, SALESFORCE
80%
LOOKER, SQL , POWER BI
80%
HTML and CSS
75%
WEB DESIGN
85%
CONTACT
Drop a line to contact me for consulting sessions, interviews, pro bono gigs, sound recording or just to say hello :)
Dev
