Northern Lights

I'M
Dev Das.

Dev 2.jpeg
Growth Marketing & Digital Transformation
@Google : Ex - Adobe I SAP I LinkedIn I IBM 

PROFESSIONAL

MY SKILLS

DEMAND 

90%

GROWTH 

85%

MARKETING

80%

STRATEGY

80%

AUTOMATION

85%

DIGITAL 

90%

ANALYTICS 

80%

HTML & CSS

65%

D

FOR THE PAST DECADE I HAVE BUILT  GROWTH, COMMERCE AND DEMAND GENERATION PLAYS FOR GOOGLE, ADOBE, SAP, LINKEDIN, IBM AND A SELECT FEW STARTUPS. I LOVE INTEGRATING PLATFORMS, SYSTEMS AND PRODUCTS TO DRIVE USER GROWTH AND RETENTION

 
Stadium Concrete Seats

Experience

2021-PRESENT

GOOGLE

HEAD OF SMB MARKETING

IIn this role I lead SMB  and Marketplace Marketing for Google Workspace and Google Cloud across Asia - Pacific and Japan 

2019-2021

ADOBE

DIRECTOR, DIGITAL STRATEGY AND GROWTH
In this role I led the Demand Centre for Adobe in APJ for Adobe's Digital Experience business.Led teams across Performance Marketing, Web Marketing and Marketing Automation 

2017 - 2019

SAP

DIRECTOR, DIGITAL STRATEGY AND DEMAND GENERATION
In this role I led Digital Strategy and Demand Gen for SAP across Asia Pacific and Japan. Drove the launch of Marketo across the region. Built a sales intelligence tool for ABM

2014-2017

LINKEDIN

HEAD OF DIGITAL

In this role I led  digital strategy and growth marketing for LinkedIn across Asia Pacific and Japan. Worked with the global growth team on in--product growth improvements 

2012 - 2014

IBM

PRODUCT OWNER AND HEAD OF DIGITAL
In this role I was the global product owner for Scaled Acquisition and  a consultant for IBM consulting on Front Office Transformation. Led the Digital Labs for IBM in Asia Pacific/ India

 
 

PROJECTS

Blackboard

HACKRLIFE

Frameworks and essays on growth, investing and startups

Blue Surface

quotatist

Insights from famous books and historical letters

Blue Red Gradient

Voice Notes

A podcast where I answer questions from Quora and talk about growth and investing

Green Gradient

trotternama

A visual immersive experience to research places. you want to travel to

 

ABOUT ME

ABOUT ME

Over the last 15 years I have worked mostly in tech and lived across London, Kolkata, Bangalore, New York, Singapore and Sydney.

When I am not working, I spend my time traveling, , building apps, sound engineering or producing music. 

Favourite Sport:  Football

Favourite Food : Asian/ Chinese/ Indian/ Italian

Favourite Travel Spot: Anywhere in Europe

Favourite Club : Football Club Barcelona 

Favourite Team : La Albiceleste (Argentina)

 

CONTACT

CONTACT

Drop a line to contact me for consulting sessions, interviews, pro bono gigs, sound recording or just to say hello :) 

Dev

Thanks for submitting!

  • White LinkedIn Icon
  • White Tumblr Icon
  • White Twitter Icon
  • White Instagram Icon
  • White Facebook Icon