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Northern Lights


Dev Das

Head of SMB and StartUp Marketing, Google

Dev 2.jpeg
Marketing I Strategy I GrowthI Product
@Google : Ex - Adobe I SAP I LinkedIn I IBM I Ogilvy 

@GOOGLE

Self Serve

Lead Growth Marketing encompassing paid acquisition, prodcut led growth,  afffliates and partnerships across JAPAC

Results:

Delivered +  30% Revenue Growth (LTV) YoY, consistently for 3 years 

Start-ups 

Head of StartUp Marketing, onboarding startup cohorts to build on Google Cloud and scale Google for StartUp's incubator

Results:

Increased pipeline for committed by 217% YoY. Increased Startup applications by 150%

Mid market

Drive product adoption for digital natives  and Upper MidMarket across AI, Cloud, Security and Digital Transformation

Results:

Increased Pipeline by 230% in 3 years with revenue growing by 65%

demand COE

Lead a Demand COE managing SDR, Inbound, marketing automation, performance marketing and  BI for JAPAC

Results:

4x coverage contributing 65% to sales new business revenue, across direct and partner marketing

RESUME

2021-PRESENT

GOOGLE

2014-2017

HEAD OF SMB & START-UP MARKETING , JAPAC​​

Lead Self Serve  and  Scaled Acquisition for Google Workspace, Google Cloud Platform and Google AI across Small Business and Mid Market segments 

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+  Lead StartUp Marketing at Google For StartUps aimed at acquiring and graduating new  Startups from the Google Accelerator

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+ Lead the Regional Demand Centre COE for Mid-Market Demand  (GCP and GWS) across Inside Sales, Performance Marketing, Paid Media,  Web, Marketing Automation and Business Analytics

ADOBE

DIRECTOR, GROWTH AND DEMAND GENERATION, JAPAC
+ Led Adobe's Regional Demand COE for JAPAC across Enterprise, MidMarket and Self Serve

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 + Led Paid Media, Performance Marketing, Marketing Automation, Demand Generation, Web, Marketing Analytics and Growth Marketing functions 

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 + Led end-to-end centralised campaign execution across 19 markets along with  localisation

2017 - 2019

SAP

DIRECTOR, DIGITAL MARKETING AND DEMAND GENERATION
+ Led Digital Strategy and Demand Generation for SAP in the Mid Market and Corporate Segment

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 + Led Go to Market plans for SAP's  HR and Business Productivity  portfolio

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 + Launched and Implemented Marketo integrated with Ad Tech for SAP In JAPAC

 

2014-2017

LINKEDIN

HEAD OF DIGITAL MARKETING & GROWTH, APAC
+ Led  LinkedIn's  Talent and Enterprise Brand solutions across Self Serve / SMB and Enterprise  across APAC markets

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+ Led Performance Marketing, Paid Media, Growth Marketing, Marketing Automation and overall Demand strategy

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+ Drove both consumer app installs and B2B sales demand

2009-2012

2012 - 2014

IBM

PRODUCT OWNER AND HEAD OF DIGITAL
+ Was the global product owner for digital scaled acquisition supporting 60 countries focused on email marketing,  web, digital/social media  execution and marketing analytics

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 + Led IBM India's digital marketing strategy and  execution

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+ Consulting expert  on marketing automation led digital transformation​

OGILVY

MANAGING PARTNER, SOCIAL@OGILVY
+ Set up Ogilvy's Social Media Business Practise  as a vertical from $0 to $3M ARR in 2 years

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 + Expanded the practise across 5 cities with their own leaders

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+ Consulted clients on digital strategy, social media and PR​

PROJECTS

Blackboard

NOTES TO THE INTERNET

Market trends, internet culture and the zeitgeist

Blue Surface

Kunstler

Art history, crime and cultural analysis

Blue Red Gradient

Barcafutbol

Data, analytics and a fan community for FC Barcelona

Green Gradient

QUOTATIST

Curated learnings from books, speeches and letters

SKILLS

MARKETING

95%

STRATEGY AND OPS

GROWTH 

90%

90%

DEMAND GEN

95%

MARKETO, SALESFORCE

80%

LOOKER, SQL , POWER BI 

80%

HTML and CSS

75%

WEB DESIGN

85%

What Got Funded?

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CONTACT

Drop a line to contact me for consulting sessions, interviews, pro bono gigs, sound recording or just to say hello :) 

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Dev

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